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Broadcast Branding · SABC 1 · SABC+

Inside the Content System Behind the Metro FM Music Awards 2026

Most broadcasts today are multi-platform. Very few are designed that way from the start.

When Tebogo Mogola briefed Originators on the brand imaging for the Metro FM Music Awards 2026, the goal wasn't simply to create branded content. It was to help build a unified content experience across:

  • Linear broadcast (SABC 1)
  • SABC+ (digital)
  • Multiple viewer touch-points across the SABC ecosystem.

That's where many modern broadcasts struggle.

TV and digital often feel disconnected. Content is adapted rather than system-designed. Brand moments lose consistency between platforms.

The result is usually fragmented viewer experiences instead of one cohesive content ecosystem.

A System, Not Just Assets

So instead of thinking purely in assets, we approached the project as a system. We designed a branded content framework that focused on:

  • Visual continuity across platforms
  • Narrative consistency between environments
  • Platform-aware content behaviour
  • Scalable outputs designed for both broadcast and digital.

Not content built for TV and then repurposed for digital. A unified content system designed to work across both from the start.

The Reel

Take a look at a short reel from the system we built across linear and digital platforms for one of South Africa's biggest broadcast moments.

Broadcast Is One Layer in a Larger Content System

This project reinforced something we're seeing more and more: broadcast is no longer the final product. It's one layer in a larger content system.

If content isn't designed for every touchpoint from the start, the experience breaks.

The next generation of broadcasters, streamers, labels, leagues, and platforms won't win by simply producing more content. They'll win by building systems that allow content to scale across environments without losing coherence.

At Originators, we're not just creating content.

We're designing content systems that work across platforms. If you're building a platform, producing a major event, or trying to unify your content across environments — that's the conversation.

A special shout-out to the team at Dzinge Productions for believing in us to execute this project.